Resources

Digital/Social Reputation Management (Power Point)

Employee Advocacy is a great tactic to reach your customers, but it requires the proper content strategy. Learn how from this presentation by Casey Hall at the GaggleAmp Amplify conference.

This is a presentation I delivered in New York for the Hootsuite "Future of Social" event. I provide an overview into measuring social activity against business goals, and provide some suggestions for using Employee Advocacy, as well as Executive and Influencer Activation to improve your social media results.

Other resources

Executive Social Activation (PPT deck on Slideshare)
Content Marketing - Leveraging Internal Experts (Presentation for SocialMedia.Org)
Employee Advocacy and Executive Social Activation: Better Together (Article for Biznology)
The Importance Of Digital And Social Media Governance And Reputation Management: Tips for Getting Started (Article for Biznology)
Social Media ROI and Business Intelligence (Article on LinkedIn)
Social Media is Better than the Police at Finding Stolen Bikes (Article on LinkedIn)
Employee Advocacy on Social Media - What's in it for them? (Article on LinkedIn)
A Career in Social Media Without Abandoning My Attorney Roots (Article for Thomson Reuters)
Tactics to Increase Employee Engagement on Social Media (Podcast)
Thomson Reuters Unifies Customer Experiences (Whitepaper featuring Casey’s work)
Incorporating Employee Advocacy in Your Content Marketing Strategy (Podcast)
Marketing Today at the Brand Marketing Summit in Brooklyn (Podcast)
Tactics to Increase Employee Engagement on Social Media (Podcast)
Thomson Reuters Sees 240% Conversion With Revamped Content Strategy (Interview with ClickZ)
How to Tame the Wild Wild West of Social Media Reputation (Article from Top Rank covering Casey’s digital governance presentation)